Founded in 2009, the Poonawalla Fincorp is an Indian NBFC, specializing in consumer & MSME financing. With decades of industry expertise and innovations in the financial sector, Poonawalla Fincorp has been providing financial assistance with its transparent and hassle-free loan offerings and insurance services. In recent times, Poonawalla Fincorp launched the ‘Do It Tibara’ campaign during the Cricket World Cup 2023 and boosted its social media presence and engagement significantly in collaboration with Javali Comms. This initiative helped them earn 9 prestigious awards across different categories.
Platform Diversity:
Engagement with High-Profile Influencers:
Viral Content Creation:
Scalability and Impact Measurement:
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Campaign Conceptualization: Javali Comms capitalized on the global enthusiasm surrounding the Cricket World Cup 2023 by launching the ‘Do It Tibara’ campaign. The campaign featured a catchy song and a unique hashtag to boost engagement and transform viewers into active participants. By aligning with the celebratory spirit of the World Cup, the campaign effectively engaged a wide demographic and generated significant audience interaction.
Influencer and Celebrity Engagement: To enhance credibility and broaden campaign reach, Javali Comms collaborated with prominent international cricketers such as Harbhajan Singh and Danish Kaneria. Their involvement significantly elevated the campaign’s authenticity and appeal. By inspiring fans to create and share Instagram Reels with the campaign song, the initiative made a vibrant and engaged online community.
Social Media Activities: Javali Comms implemented strategic Twitter campaigns to optimize visibility and position “Do It Tibara ” as a trending online sensation. With the power of user-generated content, Instagram Reels proved instrumental in driving widespread engagement. Thousands of Reels featuring the campaign’s theme and music were shared across social platforms and amplified the campaign’s reach and impact.
Strategic Execution: The “Do It Tibara” campaign was executed through precise influencer planning as per the campaign’s objectives. A coordinated multi-platform launch followed. Real-time data analysis and a nimble strategic approach empowered Javali Comms to promptly adapt tactics, and optimize the campaign’s overall effectiveness.
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