Digital Awards & Campaign

Poonawalla CASE STUDY

Poonawalla's Strategic Play at the World Cup with Our “Do It Tibara” Campaign

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How Poonawalla Fincorp “Do It Tibara” Campaign Hit a Six with Social Media During the World Cup 2023

Founded in 2009, the Poonawalla Fincorp is an Indian NBFC, specializing in consumer & MSME financing. With decades of industry expertise and innovations in the financial sector, Poonawalla Fincorp has been providing financial assistance with its transparent and hassle-free loan offerings and insurance services. In recent times, Poonawalla Fincorp launched the ‘Do It Tibara’ campaign during the Cricket World Cup 2023 and boosted its social media presence and engagement significantly in collaboration with Javali Comms. This initiative helped them earn 9 prestigious awards across different categories.

The Strategic Hurdles We Overcame

Platform Diversity:

  • Multiple Platforms: We launched the ‘Do It Tibara’ campaign across various social media platforms but challenges prevail with satisfying the diverse audience.
  • Consistency Issues: Delivering a unified brand message as per the specific demands of platforms like Instagram, Twitter, and Facebook made us a think-tank.


Engagement with High-Profile Influencers:

  • Schedule Conflicts: Working with celebrity schedules and availability for campaign participation was a logistical hurdle.
  • Brand Alignment: To align the influencers’ personal brand messages with the ‘Do It Tibara’ campaign’s objectives needed strategic planning.


Viral Content Creation:

  • Content Innovation: Form content that was innovative enough to go viral yet still true to the brand’s core message.
  • Feedback Loop: We had to follow a flexible and dynamic creative approach to revamp content based on real-time feedback and engagement metrics.


Scalability and Impact Measurement:

  • Tracking Success: Measure the impact of the campaign in terms of engagement and conversion rates involved sophisticated tracking and analytics.
  • Scalability: We had to put special emphasis on the scalability of the campaign to effectively reach the national audience.

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The Strategic Blueprint Behind 'Do It Tibara

Campaign Conceptualization: Javali Comms capitalized on the global enthusiasm surrounding the Cricket World Cup 2023 by launching the ‘Do It Tibara’ campaign. The campaign featured a catchy song and a unique hashtag to boost engagement and transform viewers into active participants. By aligning with the celebratory spirit of the World Cup, the campaign effectively engaged a wide demographic and generated significant audience interaction.

Influencer and Celebrity Engagement: To enhance credibility and broaden campaign reach, Javali Comms collaborated with prominent international cricketers such as Harbhajan Singh and Danish Kaneria. Their involvement significantly elevated the campaign’s authenticity and appeal. By inspiring fans to create and share Instagram Reels with the campaign song, the initiative made a vibrant and engaged online community.

Social Media Activities: Javali Comms implemented strategic Twitter campaigns to optimize visibility and position “Do It Tibara ” as a trending online sensation. With the power of user-generated content, Instagram Reels proved instrumental in driving widespread engagement. Thousands of Reels featuring the campaign’s theme and music were shared across social platforms and amplified the campaign’s reach and impact.

Strategic Execution: The “Do It Tibara” campaign was executed through precise influencer planning as per the campaign’s objectives. A coordinated multi-platform launch followed. Real-time data analysis and a nimble strategic approach empowered Javali Comms to promptly adapt tactics, and optimize the campaign’s overall effectiveness.

A Campaign to Remember | Victory Across the Board

Captivating the Crowd: The ‘Do It Tibara’ campaign with the Cricket World Cup 2023, quickly became a highlight on social media and boosted Poonawalla Fincorp’s visibility. The campaign encouraged massive participation with its engaging song and hashtag, resulting in thousands of fan-created Instagram reels and constant Twitter trends, which elevated the brand’s digital profile.
 
Star Power and Community Buzz: With the pull of cricket celebrities and influencers, the campaign expanded its reach with a wide audience and built a vibrant online community. This strategy increased the campaign’s visibility and enhanced audience interaction with the brand.
 
Award-Winning Recognition: The innovative approach and successful execution of the ‘Do It Tibara’ campaign did not go unnoticed. Poonawalla Fincorp was honored with multiple prestigious awards, for its effectiveness in social media marketing. These accolades are:
 
  • Anthem of the Year
  • Customer Education Campaign of the Year
  • Social Media Content Marketing Campaign of the Year
  • BFSI Social Media Campaign of the Year
  • BFSI Regional Vernacular Campaign of the Year
  • BFSI Influencer Campaign of the Year
  • BFSI Digital Marketing Campaign of the Year
 
Explore the proven success of our ‘Do It Tibara‘ campaign and see what our innovative marketing strategies can do for your brand. Connect with us today to start your journey towards transformative results.
Contact our team directly for more information.