In our understanding, Radio provides the last mile connectivity to media dark pockets. Where power, literacy and long work hours dominate, Radio takes the message to village homes, squares, community points, farms and into the mind space of a segment which turns out to vote in large numbers.
We have experimented with multiple genres in our radio communications. From borrowing the popular satirical spirit of Kaka Hathrasi style of verses to the very matter of fact slice of life in-mike narrations. Always staying far, far away from the jingoistic RJ style approach to cut through the clutter. Never losing the focus that for these to be effective they have to be credible.