The most common media used for Rural India is Wall Painting / Wall Writing because it is cost effective. Due to high illiteracy rate, graphics / visuals are the effective medium of communication. The new medium “Digital Wall Painting” becomes an alternate to wall writing. It is highly durable and will last for few months, can withstand any natural forces like UV Sun rays, Rains & Moisture, Dust and the other Climatic changes. Due to centralized printing, possibility of human errors are avoided.


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